DS Group Expands Hospitality Portfolio in the North East

Ahmedabad,10th December: Expanding its hospitality portfolio, the Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation, has announced a strategic expansion of its hospitality portfolio in the North East with significant developments at its existing property Radisson Blu Guwahati. This move introduces the largest pillar less convention centre in the North East, alongside 85 additional rooms, bringing the property’s total room inventory to 280. The new purpose-built convention centre boasts a 25,000 sq. ft. area which includes a 15000 sq. ft. pillar-less hall having a capacity for 1500 guests, effectively positioning Radisson Blu Guwahati as the region’s largest integrated convention and stay facility that addresses a significant gap in its MICE (Meetings, Incentives, Conferences, Exhibitions) infrastructure as well as weddings.
The new 25,000 sq. ft. convention centre at Radisson Blu, Guwahati will significantly enhance the region’s capacity for large-scale, multi-day conferences and events with integrated accommodation which was a need in this market. It is also ideal for weddings and large functions. This strategic expansion aligns with DS Group’s hospitality growth strategy, targeting high-growth markets with untapped potential. Guwahati was selected due to its emergence as a key economic and administrative hub in Northeast India, presenting a compelling combination of economic significance and rising demand.
Radisson Blu Guwahati aims to provide guests with an ideal starting point to explore the vibrant culture and stunning natural landscapes of Assam. Conveniently situated just 10 km from the airport, the hotel offers easy access to key attractions such as the sacred Kamakhya Temple (about 9.8 km), the picturesque Amchong Tea Estate (about 45 km), and the renowned Kaziranga National Park (about 174 km). This makes it a serene yet well-connected base for both leisure and business travellers. The hotel distinguishes itself through its exceptional service, thoughtfully curated regional experiences, and meticulous attention to aesthetic detail, seamlessly blending global standards with authentic local flavour. Guests consistently praise the warm hospitality, immersive experiences, and sense of serenity that embody the property’s unique cultural ethos.
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(સ્પષ્ટતા: અત્રેથી આપવામાં આવતી તમામ પ્રકારની માહિતી કોઇપણ પ્રકારે રોકાણ/ ટ્રેડીંગ માટેની સલાહ નથી. બજારોમાં રોકાણ જોખમોને આધીન છે અને રોકાણ કરતા પહેલા કૃપા કરીને તમારા સલાહકારની સલાહ લો.)
