RELIANCE CONSUMER PRODUCTS ONBOARDS LEGENDARY ACTOR AMITABH BACHCHAN AS BRAND AMBASSADOR FOR CAMPA SURE

AHMEDABAD,10 January 2026: Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited, welcomes the ‘Shahenshah of Bollywood’ Amitabh Bachchan as the brand ambassador of its packaged drinking water brand Campa Sure. Like brand Campa, Mr. Bachchan is the symbol of excellence and enjoys the faith of millions of fans across geographies. This association further emboldens consumers trust as two iconic Indian brands come together to democratize packaged drinking water in India.

Since acquiring Campa Cola in 2022 and reintroducing it to India in 2023, RCPL has successfully revived the iconic heritage brand, positioning it as a strong player in the Indian soft drink industry today. The company has already expanded into a total beverages portfolio with the addition and development of Campa Energy drinks, Raskik beverages, juices and Campa Sure Packaged Drinking Water.

Amitabh Bachchan, the face of Campa Sure, is the perfect representation of the brand with his rich legacy, charisma and unmatched credibility. His persona is a true reflection of Campa Sure’s values as both symbolize trust, assurance and authenticity.

Campa Sure is launched with a mission to democratize safe drinking water and comes with highly competitive pricing. With its wide range of SKUs (250ml, 500ml, 1L, 2L, 5L, 10L & 20L) covering all occasions and consumer needs, Campa Sure comes with the promise of purity, uncompromising quality and easy availability anytime anywhere. Built on the trusted legacy of Reliance and Campa, Campa Sure water undergoes over 10 steps of purification and ensures purity in every drop.

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(સ્પષ્ટતા: અત્રેથી આપવામાં આવતી તમામ પ્રકારની માહિતી કોઇપણ પ્રકારે રોકાણ/ ટ્રેડીંગ માટેની સલાહ નથી. બજારોમાં રોકાણ જોખમોને આધીન છે અને રોકાણ કરતા પહેલા કૃપા કરીને તમારા સલાહકારની સલાહ લો.)