Sussanne Khan joins Ekatra Retail Ventures as Design Director on Gudi Padwa; unveils Shristi Ratna proprietary lab-grown flagship diamond collection

Creative entrepreneur Sussanne Khan joined the Board of Ekatra Retail Ventures, a lab-grown designer jewellery venture, as Design Director on Gudi Padwa. Ekatra Retail Ventures is co-founded by Pavitra Gandhi, Sunny Sakaria, Vasuki Punj, and Chirayu Yardi.  

Khan marked her debut in the world of lab-grown diamond jewellery by unveiling Ekatra Retail Ventures’ flagship collection Shristi Ratna. Shristi Ratna is a diamond crafted with 108 facets, symbolizing a cosmic journey. 

Spearheaded by a strong female vision, the launch signals the start of a thoughtfully curated, women-led journey in accessible luxury and lifestyle. Shristi Ratna is a proprietary lab-grown diamond meticulously engineered with 108 precisely crafted facets to redefine brilliance. Developed through advanced geometric design and master craftsmanship, each facet is strategically designed to enhance light performance, depth, and fire.

Celebrated personalities such as Jennifer Winget, Apoorva Mukhija, and Pragya Kapoor, will also join the team at Ekatra to unveil distinct story-led collections reflecting their individual journeys and creative interpretations for Ekatra Jewels in the near future. Rahul Dayama also joins as a partner and brings deep expertise in building and scaling modern consumer brands.

With its debut, Ekatra Retail Ventures sets out to redefine lab grown diamond jewellery – blending timeless craftsmanship with contemporary storytelling, where every facet tells a story and every creation becomes a personal cosmos.

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(સ્પષ્ટતા: અત્રેથી આપવામાં આવતી તમામ પ્રકારની માહિતી કોઇપણ પ્રકારે રોકાણ/ ટ્રેડીંગ માટેની સલાહ નથી. બજારોમાં રોકાણ જોખમોને આધીન છે અને રોકાણ કરતા પહેલા કૃપા કરીને તમારા સલાહકારની સલાહ લો.)