MINI strengthens presence, Eminent Cars appointed as new dealer partner in Gujarat
Surat, 20 May: MINI India has appointed Eminent Cars as its new dealer partner in Surat, Gujarat, strengthening the brand’s presence in West India. This strategic entry into one of the region’s most promising luxury automobile markets underlines MINI’s commitment to improving accessibility and deepening customer engagement.
Mr. Hardeep Singh Brar, President and CEO, BMW Group India said, “The launch of MINI in Surat marks a significant step in strengthening our presence in one of India’s most dynamic and entrepreneurial markets. Gujarat’s growing appetite for premium lifestyle brands and differentiated experiences makes it a natural home for MINI’s distinctive character and progressive urban mobility.”
Mr. Ankur Jain, Dealer Principal, Eminent Cars said, “MINI brings a unique blend of iconic design, driving excitement and expressive character that perfectly complements the city’s dynamic spirit. Through our state-of-the-art Retail.NEXT facility, we aim to create an immersive MINI experience and foster a passionate community of customers who connect with the brand’s unconventional and youthful identity.”
The future-forward Retail.NEXT dealership brings BMW and MINI together under one roof, reflecting the brand’s commitment to luxury, innovation and customer satisfaction. The ultra-modern showroom spans 7,500 sq ft and elegantly displays seven vehicles. The showroom is located at Dumas Road, Surat, Gujarat 395007. The workshop is equipped with state-of-the-art equipment and features 10 mechanical bays and seven body and paint bays across 13,100 sq ft, offering comprehensive service support.
The latest range of BMW and MINI merchandise and accessories is showcased in the lifestyle and accessories zone. The Retail.NEXT dealership delivers extremely high standards across Sales, Service and Business Systems, ensuring customers receive a best-in-class pre- and post-sales ownership experience. Battery Electric Vehicle (BEV) users can also charge their electric vehicles (EVs) at the dealership. Additionally, the Retail.NEXT showroom orchestrates elements such as lighting, sound, temperature, product staging and décor to create a cohesive experience.
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